Web Brief

Name:

Business Name:

Email:

ZIP / Postal Code:

Are there other decision makers? Please specify.

Website Address – or Desired Domain(s)

Tell me about Your Company

Please give me a brief overview of the company, what you do or produce?

What is the purpose of this site?

Explain your products and services
Bring in new clients to your business
Provide your customers with information on a certain subject
Deliver news or calendar of events
Create a blog that addresses specific topics or interests
Sell a product or products online
Provide support for current clients
Others

Do you have a time frame or deadline to get this site online?

Target Market

Who will visit this site? Describe your potential clients.

Why do you believe site visitors should do business with you rather than with a competitor? What problem are you solving for them?

What action(s) should the user perform when visiting your site? Please put an X next to the ones that apply to you (OR) Bold Fonts.

Call you
Fill out a contact form
Fill out a quote form
Sign up for your mailing list
Search for information
Purchase a product(s)
Others

Content

What are you offering? Make a list of all the sections/pages you think that you'll need. (Samples below are just an example to get you started, please fill this out completely.)

Do you have the written content and images/photographs prepared for these pages?

    Yes     No

If not, will you need copywriting and photography services?

    Yes     No

Are you willing to commit time/effort into learning how to use Content Management System (CMS) and edit your site?

    Yes     No

Is this a site re-design?

    Yes     No

If yes, can you please explain what is working and not working on your current site?

Are you going to need?

Ecommerce (sell products)
Membership of any kind

Design

People are coming to your new site for the first time. How do you want them to feel about your company?

If you do not already have a logo, are you going to need one designed?

    Yes     No

Is there a specific look and feel that you have in mind?

    Yes     No

Websites of your closest competition.

Please include at least 3 links of sites of your competition. What do you like and don't like about them? What would you like to do differently?

  Description about website you like *

Marketing The Site

How do people find out about your business right now?

Have you thought about how you're going to market this site?

Do you have any social network accounts setup?

    facebook     Twitter     Others

Do you want links to those accounts on your site?

    Yes     No

Do you have a mail service account?

    Yes     No

Will you want to build your mailing list and use it for advertising & newsletters?

    Yes     No

Will you want printed materials (business cards, catalog, etc.) produced as well?

    Yes     No

Domain and Hosting

Do you already own a domain name(s)?

    Yes     No

Do you have a hosting account already?

    Yes     No

  If yes, do you have the login/IP information?

  If no, what name(s) would you like?

  Login/ IP information: what is this? User name and password?

Maintenance

Will there be sections that need regular updating?

    Yes     No

Would you like to be able to do most of the updating yourself?

    Yes     No

If you’re planning on writing a blog do you already have several things written? Do you already write on a regular basis?

    Yes     No

Are there any features/pages that you don’t need now but may want in the future? Please be as specific and future thinking as possible.

    Yes     No